Yes, you heard me right: with the sale of HuffPo to AOL, search engine optimized (SEO) news has now given primacy to the search engine spiders that crawl the Internet, indexing every single published page, moments after their creation. What this means is that pretty much everything that y’all are searching for on Google, et. al., now has a story on HuffPo associated with it because, I don’t know, it’s how you build traffic. Check that — it’s how you quickly build the best KIND of traffic: Free Traffic.

This is why you get headlines like this:

Christina Aguilera Totally Messes Up National Anthem

…on HuffPo’s Politics page.

Or this sort of in depth reporting…

Natalie Portman Looks Very Pregnant

…on the Entertainment page.

Not that there’s anything wrong with that, of course. But I will say this: Tina Brown’s Daily Beast (which recently took over Newsweek) has a sassier, crisper, version of this sort of thing. She’s intellectual AND gossipy without being predictable …like Arianna.